The Labello brand was first founded in 1909, two years after Dr. Oscar Troplowitz discovered the wonderful concept of lip balm. In 1911, Labello invented the slider tin case packaging – an exciting innovation at that time. This was then replaced by an aluminum case in 1922 to make it easier for carrying around.
By the 1930s, Labello was available in more than 30 countries worldwide and was advertising their new caring lip balms to consumers. Later in 1953, the casing was replaced by a plastic slider casing, giving it a more modern appearance. This went on to become a more innovative turning case in the 1960s like the one we know today.
The late 1970s saw SPF and soothing agent added to the lip balms, followed by chamomile in 1984. The following year, Labello Rosé was introduced to give girls the first caring pink lip colour.The 1990s and 2000s were very exciting years for Labello and saw lots of new innovations released. Today, Labello is the most used lip care product in the world!
The name Labello is derived from two Latin words: “labium” (lip) and “bellus” (beautiful). This is a perfect representation of the Labello goal – to give you beautiful lips!