• 1990-2010

1992

Labello LipBalance was created with a unique water-based formula with high moisture for your lips. LipBalance consisted of two lip balms; Hydro, the forerunner to today’s Hydro Care and Regeneration, the first Labello in a tube.

1994

Ever felt that your lips gets harmed when spending time outdoors in the snow? The Labello UV Alpin introduced in 1994 with SPF 25 and cold protection, cares for your lips while skiing, snowboarding, ice skating or other fun stuff outdoors during the winter.

1999

Starting in 1999, Labello launched 17 different fruit flavoured lip balms, with flavours such as Tropical Shake,Cherry, Strawberry, Passion Fruit and Pink Grapefruit. Labello offers you frequently new fruit variants so that you can try out new trendy colors, smells and tastes.

2001

Labello started the Millennium with pearl and shimmer for feminine lips adding more shine on lips and to the world. This was also a huge step into the cosmetic direction and attracted many young girls all around the globe.

2004

For all glamorous girls Labello introduced a new special gloss “Care Gloss and Shine” for shiny, soft lips, available in two trendy colours and as a transparent gloss.

2005

Labello introduced the ‘moisture store effect‘ in the range to further care for your lips. Since lips become dry over time when untreated, Labello seals in the lips‘ moisture by protecting them with Glycerin that is a moisturizing agent naturally found in the skin and applying precious Grape Seed Oil, enriched with caring Vitamin E.

2009

The great success story of Labello is turning 100 Years! Labello is more than just a brand – Labello is 100 years of experience, a promise of well-cared, soft & beautiful lips; the right to find products for your specific needs and to take advantage of the natural ingredients for moisture effect. Today Labello is the most used lip care product in the world. 100 Years of Labello - Keep on Kissing!

2011